Now, I can (1) identify, (2) peruse, and (3) own any song I ever hear. Easy. In control.
(1) Shazam on the iphone – “prospecting”
(2) YouTube – “filtering”
(3) ITunes into my iPhone – “acquisition”
If you like music and you aren’t using the Shazam + YouTube + ITunes trifecta, then you owe it to yourself to give it a go.
Here’s how I do it…(1) anytime I hear a song I like, I whip out my iPhone and use the Shazam app to identify it. Then, (2) when I get home, I look it up on YouTube. In this way, I can listen to the song enough to know whether I really like it or not. This is the second step in my music discovery funnel. Finally, after hearing the song a few times, I can (3) choose which ones to buy in ITunes, which I will then have forever – both on my iPhone and at home.
For me, each of these pieces are nice on their own, but insufficient without the other three. Without YouTube, for example, I wouldn’t be comfortable buying everything I’d flagged on Shazam. Moreover, I would be hesitant to flag something on Shazam unless I was sure I’d buy it. Without Shazam, I couldn’t have identified what I liked in the first place. Without ITunes, I couldn’t pump it into my iPhone to have it with me wherever I go.
With all three pieces of The Music Discovery Trifecta, I’m in auditory paradise.